Reading your merchant dashboard — what every metric means
8 min read
Six big numbers, one fee invoice, and a handful of operational widgets. Here's what each one tells you and what to do when it moves.
Top row: the six numbers
GMV (this month) — gross merchandise value attributed via PPToGo this month. The number you care about for revenue impact.
Conversions — count of orders attributed via tracking links. Different from GMV because of order size variance.
Active creators — unique creators with at least one conversion in the trailing 30 days.
Average commission rate — weighted average of the commission rate across your conversions. Will drift if you run promo campaigns.
Refund rate (30 days) — % of attributed orders refunded. Anything above 8% triggers a Trust & Safety review.
Outstanding balance — what you'll owe on the next invoice. Settles monthly.
Campaign performance card
Each campaign shows: applications received, approved creators, conversions, GMV, and effective CAC (cost per acquisition = commission paid / new buyers).
Sort by GMV to find your top campaigns. Sort by CAC to find the cheapest.
If a campaign has high applications but low conversions, the offer probably isn't competitive — try bumping commission rate or adding a promo.
Refunds vs chargebacks
Refunds and chargebacks are treated differently per our Agent & Creator Terms (§3.1, §3.2). Normal refunds — you cancelling an order, customer returning a product — don't reverse the creator's accrued commission. The creator already did the promotional work, so we treat the credit as earned regardless of merchant-side reversal.
Chargebacks — where the customer disputes the charge via their bank and wins — do claw back the commission from the creator's pending balance, because the underlying merchant payment is reversed by the card network. Chargeback handling is shipping in a P1 update; until then, chargeback-flagged conversions are logged for manual review.
If we detect fraud patterns (e.g. self-purchase clusters), we'll flag conversions before payout. You'll see a 'review' status on those conversions for ~48 hours while we verify.
Billing & invoices
Invoices generate on the 1st of each month covering all 'paid' conversions from the previous calendar month. Auto-charged on your saved payment method.
You can download CSV of every conversion (with creator handle, order ID, amount, commission, platform fee) from the Billing → Statements section.
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